Now, I don't want to wade into the long grass regarding paid reviews, sock puppets, and castigating your rivals, but I feel a bit miffed that every author - and I don't differentiate between indies or trads - is being tarred with the same brush. I'd like my own brush, please.
I'd like to state here and now, in the open, and without any fear of contraception, that I am not now, and have never been a member of the paid review and sock puppet party of the United Kingdom or the United States of America. As such, if a review attached to one of my books says that said book is rubbish, you can wholly believe said review. It has not been written by any of my relatives, I have not paid for it, and I certainly didn't write the damn thing - the review, not the book!